What’s Google Telling Your Job Candidates in Business and at Work?
Before my first meeting with a new client who’s struggling to attract top talent, I do what their prospective job candidates do: I Google the client’s company. The following search results (not inclusive of all results) will discourage prospective candidates from applying:
- Negative news about the company’s financial or compliance performance;
- Customer complaints;
- Employee complaints; or even more discouraging
- Little or no Google results.
Little or no Google results not only presents a product branding presence challenge for a company (even if the company’s success is based solely on referrals, prospective referrals still like to check a company’s website and/or Google results out before reaching out), it absolutely presents a recruitment branding challenge. In this case, no news is not good news for your prospective job candidates.
If a candidate cannot find good news about your organization (Or find your website; do you have a website?), they may even assume that your job posting is spam, and/or that your organization is not viable.
How do you create authentic Google results? If you don’t have a marketing / branding / social media geek in-house, get thee to a consultant / vendor to:
- Create and populate your individual and company LinkedIn presence with a steady stream of company-relevant, good-news posts and information;
- Do the same on other social media channels such as Facebook, Twitter, Pinterest and your website;
- Create video clips of your leadership team / hiring managers in action, to further humanize your brand;
- Create testimonials in all media forms (video, etc.) from current employees.
What is Google telling your prospective top talent in business and at work?
Tags: Blogging, branding, business, candidate, career, ceo, communication, customer, customer service, employee, employer, engagement, entrepreneur, goals, hiring, HR, interview, interviewing, job, job-hunting, leadership, LinkedIn, manager, marketing, recruiting, reputation, resiliency, responsibility, sales, selling, strategy, success